BRYAN
LORENZ

Graphic design,
illustration,
and lettering
in Chicago

BRYAN
LORENZ

Graphic design, illustration,
and lettering in Chicago

Promotional poster spelling ‘Deep Roots New Growth’ with letters carved into an arrangement of fresh vegetables

PROSPERITY GARDENS 2013


This is a set of promotional posters designed for Prosperity Gardens. Made in collaboration with Scott Durand.


This work has been featured in Developing Citizen Designers by Elizabeth Resnick, as well as in a Q&A on AIGA's Design Educators Community.

Grid of sliced zucchini rounds carved with letters spelling out ‘Deep Roots New Growth’ Close crop of the carved lettering reading ‘Deep Roots New Growth’ stamped into zucchini slices Process photo of a hand engraving a letterform into a tomato with a carving tool Overhead process shot of a designer arranging vegetables for the Prosperity Gardens poster shoot Hands composing peppers, corn, and squash into the poster’s vegetable-lettering arrangement Angled close-up of zucchini rounds carved with letters as a typographic test Process photo of hands slicing zucchini into rounds for the carved-letter poster Worktable scattered with zucchini scraps and ink-stamped letterform proofs

Process photos by Scott Durand

Book spread from Developing Citizen Designers featuring the Prosperity Gardens vegetable-lettering poster

Prosperity Gardens feature in Developing Citizen Designers by Elizabeth Resnick

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